Ep 17. How to Market Your CSA with Corinna Bench of Shared Legacy Farms

Corinna Bench is the co-owner of Shared Legacy Farms — a 400 member certified organic vegetable farm outside Toledo, OH. In 2017, their retention rate jumped from 65% to 78% in just one season after teaching her members “the Roadmap to CSA Success” inside her CSA private Facebook group. In this episode, we discuss all things CSA, marketing, and digital tools that farmers can use to share their story.

In This Episode

>> How CSA is changing and the key strategies that Shared Legacy Farm has implemented to increase retention and market just to their ideal member

>> How Corinna will warm a prospective CSA member with a dripped email sequence.

>> The two biggest mistakes that new CSA members make and how Corinna educates them around those.

>> Why spoken testimonials from CSA members are so important

>> How new farmers should focus on finding a mentor and what type of farming is right for them (hint: it might not be CSA)

Quotes from the episode:

“We don’t just provide calories, we connect and provide community and change how people eat.”

“Not everyone is right for CSA, both farmers and consumers.”

“Farmers spend time and money learning how to grow, but not how to sell their product, more focus needs to be on learning who your customer is.”

About the Guest

Corinna Bench is the co-owner of Shared Legacy Farms — a 400 member certified organic vegetable farm outside Toledo, OH. In 2017, their retention rate jumped from 65% to 78% in just one season after teaching her members “the Roadmap to CSA Success” inside her CSA private Facebook group. In this episode, we discuss all things CSA, marketing, and digital tools that farmers can use to share their story.

She is also the founder of MyDigitalFarmer.com and the CSA Marketing Discussion Facebook group where she teaches weekly online marketing strategies to CSA farmers for free.