Ep 47. Charlie Payne on Successfully Scaling Pastured Livestock
In this episode, I talk to Charlie Payne of Covey Rise Farms in Ohio. He and his wife Kerissa have a 75 acre pastured livestock farm raising and direct marketing poultry, pork, lamb, eggs, and honey. We talked about how he got started on rented land, how systems and the right infrastructure are key, and the importance of hiring good employees.
In This Episode:
>> How Chris went from growing up in the suburbs to raising 15,000 broilers and other livestock on pasture
>> How they’ve grown their restaurant and retail sales over the past 5 years
>> What systems and equipment Charlie recommends
>> How marketing takes half or more of their time
>> How he regrets not starting earlier and doing an apprenticeship before owning their own business
>> How they’ve benefited from USDA and NRCS funding
>> How high school students have turned out to be great employees
>> How on-farm events are a great educational opportunity for customers
Quotes from the episode:
“If you built it, they won’t necessarily come”
About the Guest
Charlie and his wife Kerissa own and operate Covey Rise Farms, a 75 acre pastured livestock farm raising and direct marketing poultry, pork, lamb, eggs, and honey. Both are beginning farmers who have grown the business together. We market our products through wholesale accounts, on-farm sales, and now shipping nationwide.
Resources and mentions
Charlie’s favorite tool: Gallagher i Series Remote Control & Fault Finder
And if you want to keep the conversation going, join us in our Facebook Group to connect with us and other farmers looking to grow their business!
We also have six free eguides to help you be more effective on your farm (Winter Growing, Pastured Poultry, Washing Shed Efficiency, Profitable Farmers Toolkit, what to look for in a farm property, etc), which you can download here.