Ep 136. Nick Carter on Bringing the Farmers Market to Shoppers & Vendors

Have you considered taking your thriving farm into cyberspace? 

Today we’re joined by Nick Carter of Market Wagon in Indianapolis, Indiana. Market Wagon is a start-up team carrying out this mission using cutting-edge shopping and supply chain technology, proprietary fulfillment processes, and innovative logistics approaches. Their mission is to enable local food producers to compete successfully in local and regional markets. Currently they operate over a dozen hubs serving ten states and tens of millions of residents. Each hub features food grown and made by local vendors. Join us today to hear all about how Nick operates this cutting edge operation with such an expansive scale!

In This Episode:

About Nick’s experience growing up on a farm 1:07

Why grocery stores typically don’t want to work with local vendors 5:34

About the early stages of Market Wagon 7:48

What scaling challenges Market Wagon is experiencing 9:51

How Market Wagon defines local food 11:53

About Nick’s current role at Market Wagon 15:01

Nick’s criteria for entering a new market 19:04

About Market Wagon’s current growth goals 22:29

Why newer farmers should try out Market Wagon 26:55

About the Guest:

Nick Carter is Co-Founder and CEO of Market Wagon, a marketplace that connects food consumers directly with local farmers and artisans. Nick started his first business at the age of 16. In the two decades since then, he’s founded or co-founded over half a dozen companies in the technology and food sectors. He’s a fourth-generation Indiana farmer passionate about using innovation to re-connect “Agri” and “Culture. Nick is also the author of “More than a Mile: What America Needs from Local Food.”

Resources and mentions

Website – https://www.marketwagon.com/

Facebook – https://www.facebook.com/MarketWagon

Instagram – https://www.instagram.com/marketwagon/

LinkedIn – https://www.linkedin.com/in/nickcarterentrepreneur/

And if you want to keep the conversation going, join us in our Facebook Group to connect with us and other farmers looking to grow their business!

We also have six free eguides to help you be more effective on your farm (Winter Growing, Pastured Poultry, Washing Shed Efficiency, Profitable Farmers Toolkit, What to Look for in a Farm Property, etc), which you can download here.