158. Michael Kilpatrick’s Great Lakes Expo Keynote on Identifying Your Market for Major Success
What options are available to farmers who want to optimize their farmers market presence?
Today we’re going with a bit of a different approach to the podcast. I had the honor of presenting at the Great Lakes Expo in Grand Rapids, Michigan. I covered topics revolving around farmers markets and how to thrive in that environment. I take a deep dive into attracting the right customers, crafting an engaging experience that creates long term customer relationships, knowing your numbers, what Michigan’s current markets are like, 4 social network platforms you should be aware of, 7 ways to double your income and much more. If you’re looking to maximize your farm’s income this is the episode for you!
In This Episode:
What we do at Growing Farmers 3:05
Attracting the right customer 4:52
Targeting your demographics 10:24
4 social marketing platforms you need to utilize 13:47
Crafting the right experience 18:31
Knowing your numbers 40:52
Summary and closing thoughts 57:04
About the Guest:
Michael Kilpatrick is the owner of Growing Farmers/In the Field Media, LLC and a farmer (The Farm on Central), educator, and inventor who lives in Ohio. He’s the host of the top rated Thriving Farmer Podcast as well as the Thriving Farmer Summit series, which has been viewed by over a quarter million farmers. He’s managed large farms and businesses, consulted for industry experts around the world, and spoken at dozens of conferences. Michael believes that anyone can build a profitable farm by following the simple business and management skills that he teaches in the Small Farm University, his company’s educational platform and community for thriving farmers.
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We also have six free eguides to help you be more effective on your farm (Winter Growing, Pastured Poultry, Washing Shed Efficiency, Profitable Farmers Toolkit, What to Look for in a Farm Property, etc), which you can download here.