Have you explored the options offered by email marketing for your farm?
Today we’re doing something a little different with our guest, Bobby Klinck, email marketing extraordinaire and author of Email Marketing That Doesn’t Suck: Have Fun Writing Emails Your Subscribers Will Want to Read (and That Will Actually Make You Money!). Based in Washington DC., Bobby is not willing to be boring to fit the status quo. The fun readability of his templates comes from his need to reach beyond the standard, boring norm, and as he borrows from the famous Saturday Night Live skit, add “more cowbell.” Join us today to learn all about how you can add more cowbell to your marketing!
In This Episode:
How Bobby got started in email marketing 2:13
What gave Bobby the idea to write a book about email marketing strategy 6:20
What the “proper” amount of emails really is 15:34
Why headlines are important, and why you should think about it differently 21:51
What the connection between telling stories and sales is 34:33
What’s the best way for a new farmer to get started with an email list 45:54
How you can construct an effective welcome sequence 49:44
What tips Bobby has for those looking to start an email newsletter 52:40
About the Guest:
Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they’re actually fun to read.
People have compared his sales sequences to “murder mysteries” that you just can’t put down… and people actually email him concerned that they’ve missed something awesome on the rare weeks that he doesn’t email his list.
Bobby has distilled his email wisdom into a snark-filled book titled Email Marketing That Doesn’t Suck: Have Fun Writing Emails Your Subscribers Will Want To Read (And That Will Actually Make You Money!)”
And if you want to keep the conversation going, join us in our Facebook Group to connect with us and other farmers looking to grow their business!
We also have six free eguides to help you be more effective on your farm (Winter Growing, Pastured Poultry, Washing Shed Efficiency, Profitable Farmers Toolkit, What to Look for in a Farm Property, etc), which you can download here.
The Thriving Farmer Podcast Team would like to thank our amazing sponsors!
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