What are some things you can do to create the most efficient and highest quality products and team?

In this episode, we’re hosting Dave Munson, Founder of Saddleback Leather Company, a premium leather product company run out of Azle, Texas. 

Dave got his inspiration to work in leather when he was an English teacher in Southern Mexico. He told the leather worker in a local leather shop that he wanted a bag so durable he could pass it down to his grandkids to fight over. He loved that bag, and when he got back to the states, he found that a lot of other people did, too. People asked him all the time where he found it and where they could get one. 

Although talented, the leather worker who crafted Dave’s amazing first bag wasn’t particularly trustworthy, so Dave went on to find another extremely talented craftsman in Mexico’s leather town, Leon. 

Thus started the long journey to becoming one of the most premium and prized leather companies in the Americas! 

Join us today to hear Dave’s amazing story and how he operates this wildly successful business!

In This Episode:

How Saddleback Leather can charge a higher price than competitors and thrive 3:46

Where Dave got the inspiration for his unique advertising approach 7:00

Size of the Saddleback team 15:00

How Dave establishes trust with his team members 18:21

Top things the Saddleback team does to increase productivity 31:12

How Dave ensures he has time for his family 37:35

How a Core Values Index (CVI) test helped Dave be a better leader 42:16

About the Guests:

Dave and his black lab, Blue, started Saddleback Leather while living in Juarez, Mexico sleeping on the floor of a $100 apartment with no hot water for three years. He fought a bull in a Mexican Bullfight, and a Federale was sent to kill him while he was trying to get the company going.

In 2006, he met his wife on Myspace, and in 2008, they started a leather factory in central Mexico. They currently live in 2000 square feet of safari tents outside of Fort Worth, Texas with their two kids and 3 labs.


Website: www.saddlebackleather.com
Facebook: https://www.facebook.com/saddlebackleather 
Instagram: https://www.instagram.com/saddlebackbags/ 

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