What does it take to run a successful flower farm?
On this episode of the Thriving Farmer Podcast, we’re joined by Jessica Hall who is the Owner, Visionary, and Weeder-in-Chief at Harmony Harvest Farm. Located in the beautiful Shenandoah Valley of Virginia, her farm is known for pioneering nationwide direct-to-consumer bouquet shipping. With over 15 years in the industry, Jessica is driven by the belief that #FreshFlowersRule and everyone can live a better life through flowers.
Tune in today to hear all about the evolution of Harmony Harvest Farm and how they enhance their community and thrive as a result!
In this episode, you’ll hear…
- How Jessica discovered her calling to be a flower farmer 2:20
- When Jessica knew she wanted to switch gears from weddings 13:06
- About the Harmony Harvest Victory Garden and how it’s doing today 27:30
- More about The Mum Project 49:55
- How Jessica keeps track of all their inventory and production 58:44
- How Harmony Harvest keeps their mother plants in their greenhouse 1:05:40
- What gives their farm true business freedom 1:08:02
About the Guest:
Jessica is the Owner, Visionary, and Weeder-in-Chief of Harmony Harvest Farm. Harmony Harvest Farm is known for pioneering nationwide direct-to-consumer bouquet shipping and its impressive collection of heirloom chrysanthemums.
This year, Jessica and her team launched The Mum Project, a collaborative initiative to revitalize American agriculture through heirloom mums. With over 15 years in the industry, Jessica is driven by the belief that #FreshFlowersRule and everyone can live a better life through flowers.
The Thriving Farmer Podcast Team would like to thank our amazing sponsor!
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